Thinking in Beta

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2012 (36)
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Scampering For Innovation

S: Substitute
  • Replace all or part of your product, service, or process with something else. Change out the people, place, time or situation with something else.

    • C: Combine

  • Put parts together. Mix and integrate typically unassociated parts. Bring together other ideas and situations. What ideas can be combined? What about a blend? What about an ensemble? What materials could you combine? What else can be merged with this.

    • A: Adapt

  • How can you alter, change, or use part of another element? Can you change it to meet your purpose? Is there something you could copy? What style could you emulate? What could you make it look like? What idea can you incorporate?

    • M: Modify

  • What if this were somewhat changed? How can this be altered for the better? How about a new twist? What change can we make in the process? What about changing its shape?

    • P: Put To Other Use

  • What are other ways you can put your challenge to use?

    • E: Eliminate

  • What can be taken away? What isn’t truly necessary? What isn’t required for functionality? What if it were smaller?

    • R: Rearrange

  • What if the order were changed? Where should this part be placed in relation to that? What other layout might be better? What about timing? Or a change of pace?

    • via designtaxi.com

    Filed under  //  innovation  
    Posted
     

    LinkedIn vs. Facebook

    Facebook is a perfect example of a company trying to be all things to all people, while LinkedIn is a perfect example of a company that focused on a niche.

    As a result, LinkedIn is building a loyal customer base, while Facebook is involved in an expensive and probably pointless quest to remain relevant.

    Customers don't want you to be everything and anything to them. They want you to do one thing really well–reliably, predictably, and hassle-free.

    Anything else, and you're at risk of being replaced.

    via inc.com

    Filed under  //  words  
    Posted
     

    This Is Why You Fall in Love With Brands

    brand relationships are very complex phenomena, much like human relationships. Marketers tended to think only of strong versus weak connections, wherein consumers were passionately committed for the long-term. The reality is one of a complex relationship space that exists alongside so-called "brand marriages" to include best friendships, childhood friendships, and flings. Most importantly, there exist negatively-toned relationships that received little if any research attention: dependencies, abused spouses, master-slaves, and adversaries, for example.
    via theatlantic.com

    Filed under  //  advertising  
    Posted
     

    John Cleese on the 5 Factors to Make Your Life More Creative

  • Space (“You can’t become playful, and therefore creative, if you’re under your usual pressures.”)
  • Time (“It’s not enough to create space; you have to create your space for a specific period of time.”)
  • Time (“Giving your mind as long as possible to come up with something original,” and learning to tolerate the discomfort of pondering time and indecision.)
  • Confidence (“Nothing will stop you being creative so effectively as the fear of making a mistake.”)
  • Humor (“The main evolutionary significance of humor is that it gets us from the closed mode to the open mode quicker than anything else.”)
    • via brainpickings.org

    Filed under  //  creativity  
    Posted
     

    The Secret, Selfish Side Of Social-Curation Sites

    Being constantly inundated with our social updates tires us out--we’re fatigued and we’re annoyed with each other. Here’s why: while it is true that no one care’s about your trip to Mexico, your weird tastes in music and the dinner that you just made, we still want to be involved. But we hate the self-serving. We’re re-pinning and re-tweeting without context, without collaboration. The Internet will always suffer from social media fatigue until it allows for seamless collaboration among multi-platforms, multi-dimensions, and multi-media. This may be idealistic view but it’s not impossible.
    via fastcompany.com

    Filed under  //  social  
    Posted
     

    ideaphoria

    ideaphoria
    via en.wiktionary.org

    Filed under  //  words  
    Posted
     

    Innovate on Purpose

    You see, innovation is important, but rarely urgent.  The urgent stuff constantly creeps in to disrupt the important.
    via innovateonpurpose.blogspot.com

    Filed under  //  innovation  
    Posted
     

    Seth's Blog: Perfect and impossible

    If you are in love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.
    via sethgodin.typepad.com

    Filed under  //  words  
    Posted
     

    Seeing Both Sides: Steve Blank vs. Steve Jobs

     “Talent hits a target no else can hit.  Genius hits a target no one else can see.
    via bostonvcblog.typepad.com

    Filed under  //  words  
    Posted
     

    The Secret Power Of Introverts

    the amount of space allotted to each employee shrunk 60% since the 1970s; and that open office plans are associated with reduced concentration and productivity, impaired memory, higher turnover and increased illness.
    via forbes.com

    Filed under  //  workspace  
    Posted